Hire a video production company or still self-produce?
One day the boss comes to you and says "we need video content. It has to be finished quickly and it shouldn't cost too much. And you are going to take care of that." In that moment, you realise you've never had a video made. And yes, what is fast? Do you go to work yourself or do you still hire a video production company? And how do you make that trade-off?
Hiring a video production company is a must
A video production involves all sorts of things: Coming up with a concept, shooting, video editing, music, maybe even a voice-over and, of course, deploying the created video. In order not to lose the overview, it can be useful to find a good video partner. A video production company takes a lot of worries off your hands. If you've never had a video production done before, you may be quite wowed by the many steps involved in producing a video. This makes sense, as you don't spend your daily life producing videos at all. If you want to renovate your house, you also call the contractor first. It's no different with video.
A video partner is just like a contractor
You can also think of a video partner as a kind of contractor, especially if you are looking for a video production company where you can put down productions more often. Of course, you can get started yourself. Perhaps you have made a film before, happen to know someone with a camera and have experience editing video. But producing a good video does take a lot of work. And you can't put that time into your business.
The 3 advantages of working with a video production company
There are many advantages to working with a video production company. But here are the three most important ones.
All knowledge in-house, under 1 roof
A video production company has several disciplines under one roof. In-house, they often have all the expertise needed to produce your video effortlessly. So you only have to deal with one party, which makes communication easy.
Complete carefree service
A video production company takes a routine approach. Everyone in the company is a cog within a well-oiled machine. You can expect quality!
Long-lasting quality
During the production of your video, you keep 1-on-1 contact with your video partner. As a result, you quickly learn the steps of the video production process and the video production company gets to know your company's DNA. As a result, you build up a relationship with your video partner, making it easier and faster to have content produced in the future.
What do you look for when choosing a video production company?
Finding a video production company that suits you is almost like a job application. After all, you do need to track down the people you can work nicely with. Initially, you pick a video production company with the right expertise and a strong portfolio. Of course, it is also nice if they are located in the region; you do not want to spend a long time in the car for every meeting. But just as important is the click you have with the company.
Make sure you meet the video production company and the people who work there beforehand. What does your gut tell you? You will soon have to work with these people towards a beautiful end result, so a pleasant collaboration is an absolute must.
