Do you start working on a new video yourself or do you still hire a video production company? And how do you make that trade-off?
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Maybe you've had a video made for your business in the past, or you've been thinking about it for a while and are now taking the very first step. Whatever your experience with video, everyone always has that one important question? How do I arrange such a film for my business? Well, don't worry. We describe exactly what is involved in creating a company film and what the do's and dont's are. So you too can soon make a smashing impression!
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Good advertising for your company remains difficult. You want to proudly display what your company stands for without being too boastful. In addition, you want your ad to stick with viewers, so that they are more likely to act. But how do you pull this off? Don’t worry, we’ll give you a few simple tips on how to turn your commercial into a marketing success.
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As you may have noticed, there are many types of video you can have made for your business. But what type of content is appropriate? Fortunately, to answer that question you don’t have to reinvent the wheel yourself. There is a perfect model that helps you choose the right kind of content. Meet the 3-H model of Google.
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Nothing is worse than making a video only to find it doesn’t achieve its intended effect. But what makes a video successful? What is the golden tip that makes everyone want to see your video?
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With an Explainer video you get to the point quickly. People immediately see what you do or what you have to offer. This attracts people and prevents a lot of misunderstandings in communication. Visual, substantive, short and powerful. An explainer sticks in the mind of the viewer, making him more inclined to act.
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The big advantage of video over other marketing tools is that it is easy to find on the Internet. Search engines, such as Google, actually prefer video. So, if you have a video, you have an edge over anyone who does not. The other side of the story, of course, is that you can't be left behind. If you want to be found, you can’t escape the need for a good video.
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Which content do you use to guide your customers through the buying process? How do you create traffic? With a good content strategy, you let content work for you and not the other way around. And that does not have to be complicated. Because a simple content strategy you can keep up longer and remains nice and clear throughout. But first let’s take a step back. Why do you need videos within your company or organization?
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