How to make a good commercial?

Good advertising for your company remains difficult. You want to proudly display what your company stands for without being too boastful. In addition, you want your ad to stick with viewers, so that they are more likely to act. But how do you pull this off? Don’t worry, we’ll give you a few simple tips on how to turn your commercial into a marketing success.

Show viewers how you solve their problem

You will soon notice that most companies often use the same terms in their commercials. They all talk about the lowest price guarantee, the best quality and the most beautiful products. But this does not make you stand out from the crowd.

In order to stand out, your commercial needs to clearly express the end goal of the viewer. Preferably in the first few seconds. In other words, how are you going to solve the viewer’s problem? If you can formulate this in a short sentence, you will have captured their attention.

Don’t try to dwell endlessly on the features and qualities of your service or product, but try to crawl into the viewer’s world of experience. If you can make it clear to a viewer that your company offers the answer to their question, it will have a huge effect.

Include emotional triggers

Viewers need to be triggered to act. A great way to do this is through emotional triggers. The reason behind this is simple: people don't make decisions based on logic alone. Instead, they are driven by emotions. If people see something and have a strong emotional reaction to it they will be more likely to do something.

Focus on benefits, not features

Viewers need to be triggered to act. A great way to do this is through emotional triggers. The reason behind this is simple: people don't make decisions based on logic alone. Instead, they are driven by emotions. If people see something and have a strong emotional reaction to it they will be more likely to do something.

Implement FOMO

Take advantage of FOMO (the fear of being left out). This can have a tremendous effect in getting viewers to act. Show what benefits people who do use your company or product experience. This will make it easier for the viewer to commit to your company!