With video you will be found faster!

The big advantage of video over other marketing tools is that it is easy to find on the Internet. Search engines, such as Google, actually prefer video. So, if you have a video, you have an edge over anyone who does not. The other side of the story, of course, is that you can’t be left behind. If you want to be found, then you can’t escape the need for having a good video.

Where do you place a video?

The use of cell phones while surfing the Internet is becoming increasingly popular. Because users look at a small screen, they more often choose to play a video instead of scrolling down a lot and reading texts. Partnerships on weblogs, a post on Facebook, distribution via Twitter, adding the video to the website, posting a video on Instagram: if you know where the target audience is, you often know where and how best to distribute the video.

Upload regularly

Google is quite biased when it comes to video. Sites with one or more videos are ranked higher in search results than sites without or with fewer videos. It is therefore essential that you and your business create, or have video content created, regularly so you remain relevant in the search engines. This will bring more visitors to your site and therefore more potential customers. This is independent of the type of content that you make, because you can tailor it even more to your target audience so that they are triggered to act.

Some tips for good video SEO

When you have videos made, try incorporating a unique solution to the problems of your visitors. Like, for example, a tutorial or ‘How To’ video. Internet users watch videos mainly to get answers to their questions and problems. So, the trick is to present your company, service or product as an attractive solution to the problems of your target audience.