It's 'Quick' and it 'Works': An Explainer video!

As a business, you’re constantly working to attract new people. Whether that’s new users, new staff, new customers or a new audience, you want people to connect with your business. But how do you do that in a quick and easy way?

With an Explainer video, you get to the point quickly. People see right away what you do or what you have to offer. This attracts people and prevents a lot of misunderstandings in communication. Visual, substantive, short and powerful. An explainer sticks in the mind of the viewer, making him more inclined to act.

Explainer video: a brief explanation

But what exactly is an Explainer? Well, the word itself kind of gives it away. Simply put, an explanation video. And that can be the explanation of your company, your method, a service, a process or service. It can be about anything you want! The power of an Explainer video is that it highlights a complex subject in a considerably short time, about 1 minute but often less than that.

Since you remember images faster than text, the Explainer video helps get your message across quickly. Our videos for the Wageningen University & Research about their Business Unit ‘Greenhouse Horticulture’ fall within this type. In a short time, we show what the specific department within the Business Unit is all about and what their main issues are.

Does an explainer video have value for my business?

An Explainer video works no matter what industry you are in. It’s a valuable tool for making clear what you stand for. An Explainer ensures that you are quickly on the same page and that talks a lot easier. And since you don’t have to explain what your company does, you save valuable time and can immediately go deeper into a subject.

Video Roadmap

Well, that sounds pretty good, such an Explainer video. But to what do you have to pay attention when you make one? We’ll explain that below. It comes down to three important points: target audience, planning and dedication.

1. Target audience
   It is important that you know who you are creating the Explainer video for. Who do you want to attract with your video and what should that person do? For example, an audience of young adults responds to different stimuli than an older audience. So think carefully about who the video is for.

2. Planning

   Planning is everything. Preparation is the most crucial step in creating a video. So, take the time to work out your Explainer video. Preparation includes, for example, creating a script and shot list, but also planning, choosing the right location and actor and, of course, the right props.

3. Dedication

   Planning is everything. Preparation is the most crucial step in creating a video. So, take the time to work out your Explainer video. Preparation includes, for example, creating a script and shot list, but also planning, choosing the right location and actor and, of course, the right props. 

So, you’ve now gone through all the steps to make your own Explainer video a grandiose success. And now that you’ve achieved your goal, you can decide what the next video steps will be. For example, a cool corporate video or perhaps a smooth vlog sequence. The possibilities are endless.