How do I set up a video strategy?
Which content do you use to guide your customers through the buying process? How do you create traffic? With a good content strategy, you let content work for you and not the other way around. And that does not have to be complicated. Because a simple content strategy you keep up longer and remains nice and clear. But first let’s take a step back. Why do you need videos within your company or organization?
Video? Why, really?
Everyone watches video. In the past twenty years, so much has changed in terms of technology. Where video used to be a luxury, everyone now has a smartphone in their pocket where you can have a video in front of you within a click of your finger. That makes video one of the most accessible ways of marketing there is. video has a high return on investment, because viewers stick with video for a longer time on average.
So, video is essential within a business. That much is clear. It is impossible to imagine our society without it. And just as there are many types of people, there are also many types of content. So, it’s good to see what content suits your company and target group. This requires a well thought out video strategy. Components of the video strategy are:
Creating viewer profiles
Determining the video content to be produced
Activation plan
Creating viewer profiles
It’s good to know who should see your video. Of course, you want everyone to watch your video, but if you don’t focus on a certain target group, you risk losing the attention of most people. You’ll try to please too many people at once and that won’t work. Much better is to determine who your target audience is and tailor the video specifically to them.
Determining content
It’s good to know who should see your video. Of course, you want everyone to watch your video, but if you don’t focus on a certain target group, you risk losing the attention of most people. You’ll try to please too many people at once and that won’t work. Much better is to determine who your target audience is and tailor the video specifically to them.
Make an Activation plan
Hooray, you have a video! How do you use it now? Do you want to put it on Facebook or is it better to put it on a separate page on your website? You might even devote an entire mailing campaign to it. How you use a video has everything to do with your target audience. Ask yourself where your target audience can be found. And try to deploy your video in those places.