The Content Calender

Planning is everything but content is king. The Content Calendar is filled with content according to the HERO-HUB-HELP model . Here, Help content is the most common and Hero content the least common.

Why a content calendar?

A content calendar gives an overview of all the content that will be created and shared by your company or organisation in a certain period of time, e.g. a year. A content calendar also describes the subject, the goal, the type of content and the channels you want to share it on.

Working with a content calendar has the following advantages:

• It ensures the production of a continuous stream of content towards your target audience.

• You will achieve your goals easier and faster because you know what needs to be done and when it needs to be done.

• A content calendar ensures that all content fits together better and avoids unnecessary duplication, increasing the chances of success.

• It forces you to think carefully about the content to be created and shared. As a result, subtlety and quality go up, which is good for a better overall result.

Sharing information builds trust

It is important to share information, this way you show authority and build trust with your future customers. For companies or organisations whose core business is not directly in media, planning and producing content (following the HERO-HUB-HELP model) can take an unnecessary amount of time and energy. Without planning, chances are that little or nothing gets done, and in the worst case you settle for mediocre quality content due to lack of time or knowledge. As a result, your company or organisation misses out on valuable commercial opportunities, putting a brake on growth.