Dümmen Orange | Product PromotiON

A video for branding Dümmen Orange's Gerbera flower.

Combining storytelling with sleek imagery in the greenhouse

Dümmen Orange asked us to create a new product promotion video for their Gerberas. The main message? Dümmen Orange's Gerberas are winners! We could do with that at the office. QuickWorks came up with a concept starring an athlete, who does her best every day to get better, until her goal is reached. A striking parallel with the mind-set in the breeding of the Gerbera. The storyline of the athlete is interspersed with images in the breeding greenhouse and at the florist. Thus, three storylines come together in one video.

Storytelling, casting, a multi-day shoot with two cameramen at different locations, powerful editing, striking music and a narrative voice over ensure a strong result.